Social media is not only a fun place to share funny videos anymore.
Whenever you think about your favourite brand, you can see its official pages on different social media platforms. They are actively present on Instagram and Facebook. Social media creates a real connection with people. This is how brands connect and interact with target audience.
According to Smart Insights, around 5.24 billion people worldwide are active on social media. It makes social media an ideal marketing platform for both startups and established brands.
Are you a new business, or have you just started to grow your business? Are you experiencing difficulty? The solution lies in social media marketing when nobody notices you.
In this article, I will be sharing the role of social media marketing in building a brand.
Let’s start!
What is Social Media Marketing?
Social media marketing is an act of using social media websites like Facebook, LinkedIn, Twitter and Instagram to promote their product or businesses. The sole purpose of posting content on social media is to accomplish marketing and branding objectives. They can have two-way conversations with the audience to improve their engagement.
According to statistics, the number of social media users will grow to 6.05 billion by 2028. This means more chances of reaching and advertising your product. As more people are going active on social media, a strong social media strategy would be required.
Benefits of Social Media Marketing
Social media is a modern form of marketing for brand building in this digital age. Here is how social media impacts on brand-building:
– Reaching a Wide Audience
Social media platforms allow brands to appear in front of vast audiences, which increases their visibility. It is a gateway to reaching billions of active users on platforms like Facebook, Instagram, and LinkedIn. They can showcase their products or services on free accounts. A strong social media marketing strategy also improves SEO to increase business visibility in search engines.
Key strategies to reach more audience:
- Use research to find the ideal customer to create content relevant to them
- Target the right social media platform for your audience. If you have a skin-care product, use Instagram, as most of the users of Instagram are young girls. They are more concerned about skincare
- Develop highly engaging content such as high-quality visuals, videos, and text. It will encourage them to engage more. Hence, brand visibility increases
- Using relevant hashtags can help people discover your work
- Collaborate with influencers with a large fan following to promote your niche
– Spread Brand Awareness
Social media is a way of creating and promoting content to help build brand awareness. Brand awareness is the extent to which the audience is familiar with your brand identity. It is the bedrock of your sales funnel. You recognize a brand to trust and buy from it.
Key strategies to spread brand awareness:
- Make your brand unique with customised style. People like to interact more with business pages with unique voices. Whether you are a relax or casual tone or more sophisticated and serious.
- Maintain consistent branding across various platforms. It means keeping your branding style and voice tone the same on all social media platforms. In this way, a brand would be more recognizable.
- Use popular hashtags to fuel your campaign
- Reply to audience comments and queries
- Regularly post to get noticed. Posting often increases brand content familiarity and trust
– Increase Conversion Rate
Brands can improve their conversion rate with social media marketing. Social selling across different platforms like Instagram is a new way to sell more online. It helps brands increase their sales and boost conversions.
Brands can use the following strategies to increase the sale:
- Search for targeted audience using social media marketing tools. Select demographics and interests for your business to display ads.
- Create compelling content by adding images, videos and interactive elements. In this way your potential customer would attract more to the brand.
- Keep posting engaging content results in more clicks on given links
- Use a call to action, “Shop Now” or “Sign up Today” on your stories and status. Clearly instruct them on what to take next action.
- Use a built-in shopping App feature which allows users to purchase directly from social media posts.
Components of Social Media Marketing
1- Content Creation
Content creation is the pillar of social media marketing. Businesses produce interesting educational posts for their target market. Brands usually create relevant, interesting and informative content which makes them ahead of the curve. Content can be of any format like text, pictures, videos and infographics. The brand message is only reached when they share high-quality content.
2- Social Media Advertising
Business can spread their voice to large audiences using social media. One method is organic reach to increase following. Another is paid ads. Social media platforms allow companies to reach their consumer feed by creating targetted ads. Social media advertising improves conversion, generates leads, and drives more traffic
3- Audience Segmentation
Social media marketing allows business to segment their audience. Thanks to its sophisticated tool offered by platforms like Facebook and Instagram page. Social marketing maximizes advertising by directly reaching the right audience.
4- Community Management
On social media platforms, different communities are formed. A brand can also create a community to update customers about sales and new collections. They can actively engage the audience by responding to messages and comments. Giving reaction on posts. This fosters brand loyalty among customers, and they will be your brand advocate.
5- Influencer Marketing
In the competitive digital world, influencer marketing is one of the best ways to reach target audience. Businesses reach out to influencers to grow their customer base. Social media platforms bridge the gap between influencers and brands. An ecosystem is created for a brand to connect with people at a deeper level.
To Sum Up
Social media marketing empowers a brand in the digital world. It allows them to directly talk to their customers, build real relationships and show off what makes your brand special.
Posting good content, reaching out to the right audience, and interacting with people make a good impression on people. Your brand will be more recognizable and trustworthy.
Don’t just exist online- start creating content and let your brand shine!
