Are you willing to enhance your online visibility? If so, then looking up to social media marketing trends is a fruitful strategy. The reason behind this is that technology evolution impacts the social media marketing trends and keep track on them is necessary.
As you all know, social media is part of your daily activities and for businesses it is the best way to reach out to potential customers. Although targeting right audience is also essential for which they have to compile social media strategies to become visible.
As so, this article explores the social media strageties, whether for market giants or small businesses. So, keep reading hopefully, you will get something worth trying!
What are Social Media Strategies?
Social media strategies are plans to target social media users through social media platforms to fulfill marketing and organization needs. These strategies are created to engage target audience, build brand awareness, and boost sales, improving return on investment (ROI).
Furthermore, 83% of marketing goals are fulfiled on the behalf of cleared social media strategies in 2024.
10 Best Social Media Strategies to Boost Conversion Rates
In this section, I have mentioned the top 10 social media strategies for small business.
1. Video Content
Almost 82 % of the customers use video marketing strategies to boost customers on the internet. Statista stated that the annual revenue of digital media creation was $176.63 in 2023. The short videos can be made on TikTok, Facebook reels, YouTube shots, and Instagram reels.
Businesses can also utilize the video content strategies to manage their customers through live streaming. They used to tell people stories through these videos, promote events, and also their products to share company brands.
2. E-Commerce
Purchasing products directly from social media platforms has become ordinary and popular. For E-Commerce retailers, social networking is growing with storefronts and shoppable postings. Almost 90% of customers buy products from channels they have followed on social media.
It would be best to focus on the click creation to make the shopping experience ideal for your customers. You can do this by focusing on the most famous and popular things rather than starting from a potential storefront.
3. Augmented Reality and Virtual Reality
Technologies such as AR and VR can be used for social media marketing strategies to engage and manage more customers. Virtual reality (VR) can help you adopt Facebook and Instagram to enhance your graphics and make them shareable.
There are many applications available for Augmented Reality (AR) that help users to observe products at their homes. People can also use products to try for the time first on augmented reality. Customers may watch how the furniture fits in the living room and dining room to get the perfect design for their homes.
4. Authentic Influencer Collaboration
Influencer marketing is not a new social media marketing strategy and has become necessary for new brands. It can be helpful for brands to share and promote their offerings on social media. This may be expensive to invest in influencers, but it is beneficial for marketing campaigns to customers’ attention.
Influencers will provide their users with potential outcomes that enhance their conversion rates for generating significant revenue. 93% of marketers are collaborating with influencers to promote their brands to get an organic audience.
5. Local Targeting on Social Media
The local base strategy for social media can help attract local customers effectively, which will be their loyal customers. It is the most popular technique of social media using geo-tagging in social media to find the local targeted audience.
Further, it can help reach your target audience, which will enhance their engagement rate to generate more sales. If you want to put a location to your post, you can use a bar to search through social media.
6. Social Listening and Feedback
Brands are free to harness the power of social listening tools to monitor conversations and gather feedback from audiences. Moreover, they will have the potential to gain valuable insights into your audience’s preferences and sentiments.
Use this data to inform your content strategy, refine your messaging, and address customer concerns proactively. In this way, you will be able to help them solve their issues while facing their aims to enhance ROI.
7. Sustainability and Social Responsibility
Demonstrate your dedication to sustainability and social responsibility through proposed-driven initiatives and appealing efforts. You also need to engage your target audience in significant conversations around environmental, social, and ethical problems.
Moreover, this approach will position your presence as a power of positive exchange in the environment. And making sustainable startegies is the future of the modern world, making it one of the successful social media strategies.
8. Empower User-Generated Content (UGC)
You are free to turn your audience into brand representatives and evidence of your service offerings. Further, encourage them to create user-generated content (UGC) by hosting contests or asking followers to share their experiences with your brand on social media.
This approach will enhance your online presence for better outcomes as an authority in the future. UGC builds trust, showcases diverse perspectives, and strengthens your online community which will generate high sales.
9. Artificial Intelligence
The trend of artificial intelligence (AI) has developed, but it now has become a necessity for brands to adopt AI. Businesses can use AI to create content targeted to their target audiences that will be marketing for social media.
ChatGPT, CopyAI, and Jasper AI can be used to draft content for social media writings to engage your target audiences. (Althought it is not encouraged) It may help the business and cannot be replaced through personalization and the content that is authorized.
10. Social Commerce Integration
Social commerce continues to benefit acceleration, blurring the lines between social media and e-commerce. In 2025, businesses must capitalize on colonial trade possibilities by integrating seamless purchasing stories into their social media channels.
Furthermore, this approach will make it easier for customers to find and buy products immediately from their feeds. Facebook marketplace and Instagram feeds are becoming high ranked social commerce platforms for businesses.
Practical Social Media Strategies Examples
Here, I have compiled some social media strategies examples that businesses used to enahnce their annual revenue.
1. Spotify Wrapped
Spotify Wrapped is one of the successul social media strategies that used to run every year. The platform showcases the statistics of the year and animated characters to dedicate a song, making itself an authority of familarity.
2. Apple’s #ShotOniPhone
Apple launched its most famous social media marketing campaign #ShotoniPhone in 2015 for the first time. This campaign plays with customers’ minds and encourage them to make a snap on iPhone and post it on social media to get views or do flex. (USER-GENERATED CONTENT).
3. TikTok — “It Starts on TikTok”
Back in September 2020, TikTok launched its “It Starts on TikTok” to showcase its viral trends and cultural engagement. Then the social media was full of videos of creators and their sensational videos that market the TikTok.
Final Verdict
Social media marketing strategies are as essential in 2025 as they was in the starting days of social media even more. Businesses can use social media strategies to boost their online presence and target customers to boost their annual revenue.
The techniques I provided you above is the most effective for the company that is wanting to reach out a larger customer base. Further, I’ve mentioned some successful social media strategies examples to understand how they work, when they do.
